Overview

This workshop takes an audience-centered approach to pitching. It is designed for founders who want to communicate clearly what they’re building, who it is for, and why it matters.

Most pitch workshops focus on slides. While slide content matters, founders often lose the larger arc of the pitch and how it’s received by the audience.

This workshop offers a different approach. Participants learn to use the Hero’s Journey as a storytelling framework for pitching, so the pitch has a clear narrative arc, real tension, and a stronger connection with the audience.

Session 1 – Crafting a 30-Second Elevator Pitch (90 minutes)

Key Topics

• Why pitching is different from other presentations
• Different pitch types and what each is designed to do
• Using the Hero’s Journey as a narrative structure for a short pitch
• Hands-on exercise: crafting and refining a 30-second pitch

Outcome

Participants leave with a concise elevator pitch they can deliver with clarity and confidence.

Session 2 – Applying the Hero’s Journey to a Full Pitch Deck (90-120 minutes)

This session is designed for participants who already have a forming or existing pitch deck. It builds on Session 1 by applying the Hero’s Journey to a full pitch.

Key Topics

• Using the Hero’s Journey as a narrative structure for a pitch deck
• Refining slides for clarity, flow, and audience understanding